The Coach's Critical Mistake? Challenging Wilcox and the Infallible Executive Class

Turns out he could survive defeat by Grimsby. He weathered losing a crucial European final against one of the worst Tottenham teams for many years. He withstood home defeats to domestic rivals, a lowly league position, his rigid approach, undermining the team's most promising academy products, the 32% win rate, labeling his team the poorest in Manchester United history. Yet, there existed a single opponent against whom the Portuguese coach was not permitted to engage. You come at the sporting director, and you best not miss.

Unfortunately, like many a Premiership defender during Blackburn Rovers' championship campaign, the coach took on Jason Wilcox and appears to have failed. The most casual observer will notice the paradoxical situation: a coach who frequently berated his squad for losing individual battles crumbling in the face of the intense pressure and animal charisma of a the Premier League’s most feared sporting directors.

In truth, this whole painful saga appears to portray the director in a whole new light. It may have been easy, based on his brief stint in a similar role with the Saints, to regard him as little more than a functionary in the United exoskeleton: a man who owed his position largely to his close relationship with ex-colleague Omar Berrada rather than any demonstrable skill. How wrong everyone was. In brilliantly outmanoeuvring United’s feted head coach, just as he bested the unfortunate a previous executive before him, he has proved himself as one of the sport’s strategic masterminds: a strategic mind that the club's mid-table rivals will now be justifiably concerned.

A Tactical Conflict Regarding Formation & Ideology

For example, it was the director who having been part of the hierarchy that appointed the rigid 3-4-3 advocate the coach in the first place, played a key role in attempting to convince Amorim to ditch his favored formation. Unsurprisingly, these entreaties met a certain resistance. But perhaps such directives hold greater authority when delivered from the mouth of a man the unimpeachable soccer background he possesses, a veteran of three England caps and a contributor to a championship team decades past.

Perhaps in time Jason Wilcox may be persuaded to outline his reasoning publicly. Maybe one day questions may arise why Amorim is departing with a full payout, with no compensation reduction clause activated. But Jason Wilcox speaks rarely publicly, and with very good reason. The real thinkers of this sport – men like Jason Wilcox – function at a level beyond our own mundane comprehension. Were he to speak, probably we would perceive is a series of ultrasonic blips and four-dimensional whirring. Desiring an explanation is not the same as being prepared to comprehend it.

Sir Jim Ratcliffe reportedly suggested playing Bryan Mbeumo at right wing-back.
The club's co-owner reportedly proposed utilizing the attacker at right wing-back. Photograph: Simon Stacpoole/Offside/Getty Images

An Supreme Authority In the Throne

Naturally, in training our focus on Jason Wilcox we overlook the true genius behind the club's current leadership. The director is, after all, simply carrying out the commands of his ultimate superior the billionaire owner, who in private has made very clear his preference for a four-man defense. It is reported, Ratcliffe has also proposed playing Bryan Mbeumo in a wing-back role. Ratcliffe is keen for United to embrace analytics and analytics. According to ESPN, during a leadership summit early in his investment, he announced that United’s style of play “will be decided in this room”.

After all, Ratcliffe is a specialist in this technical football matters, drawing from his background in petrochemicals and sailing. Most importantly he is immensely wealthy, and it is known, the wealthy are the best of us: more insightful, more wise, strategically brilliant, simply better. Who else would you trust to manage a strategic plan of cost-cutting, the building of a new stadium that looks similar to an abstract design, the acquisition of a new striker?

The Modern Football Order: Directors Above Coaches

This represents a shift that is becoming prevalent at the elite levels football. For decades, clubs foolishly entrusted major sporting choices to low-level employees like managers, scouts – players themselves. Maybe previously feasible for a young, innovative manager with a philosophy and drive to go into a club and see their vision supported to fruition. Yet how many businesses have these guys established? How many mass redundancies have they overseen? Better by far to invest genuine authority where it belongs: the executive class, the open-necked shirt brigade, the guys with impressive LinkedIn profiles. Better by far to decide the tactics in the boardroom and hire a coach who will adapt their methods to suit. If coaches were formerly chefs, they are now more like Deliveroo drivers: not really creating the product, but still finally accountable should it be delivered cold or leaks out to meet standards.

In the meantime, a coach's role is increasingly not about crafting the philosophy and more about selling it: the receptionist on the front desk, the public face for a club they have minimal power to influence. Enzo Maresca takes a squad of very young players into Europe and wins two medium-sized trophies, and essentially gets sacked for talking. Wilfried Nancy sees his reputation ruined while those individuals who appointed him continue to make errors indefinitely.

A Modern Corporate Football: Responsibility for the Coaches

And possibly in a small way this represents neoliberalism in action: the rise of a privileged elite who are infallible, whose decisions remain sacrosanct, whose errors can always be resolved by sacking without explanation. Hire the 3-4-3 coach and then dismiss him for playing excessively that system. Bring in the project manager and later discard them for taking excessive time. And most importantly be grateful; for your modest increases in ticket costs, for your new summer signings, for the fact that the adults – however well qualified – remain in control.

Michelle Flores
Michelle Flores

A tech enthusiast and digital strategist with over a decade of experience in analyzing emerging technologies and their impact on society.