The platform is rolling out a new feature that allows them to cut down on the quantity of artificial intelligence-produced videos appearing in their streams. This initiative comes as the company revealed that it now features more than 1 bn AI videos.
Testing and Rollout
This change is undergoing trials over the coming weeks before a widespread launch. This shift coincides with a rise in AI content, driven by recent video-generation tools.
The Broader AI Trend
Studies have shown that nearly one in 10 of the most rapidly expanding content creators on another major platform only show AI-generated videos. A considerable share of this content is classified as mass-produced AI material, a label for inferior, mass-produced content that is often illogical or dreamlike.
“We know from our community that numerous viewers like content made with AI tools, from computer-generated images to informative clips, and we intend to offer the community the option to see more or less of that, according to their own choices,” stated a company executive.
Volume and Proportions
TikTok announced that there are currently over a billion videos on its app labeled as AI-generated. Collectively, over 100 m media items are uploaded to the app daily, making AI-generated material a limited percentage of its overall inventory.
Customizing Your Feed
Users will be in a position to limit or boost the volume of AI-generated videos they view by opening the content preference feature in the platform and picking the AI content topic. Further subjects that can already be controlled under the setting cover current affairs, clothing, beauty, and choreography.
Platform Guidelines
Its policies require creators to tag lifelike artificially created content, and it bans dangerous AI impersonations of public figures or emergencies. Any authentic-looking AI video that is not labeled can be removed under its community policies.
Furthermore, the app will henceforth attach an artificially created tag to content made using its built-in AI features, or detected by an cross-platform project for recognizing artificial media. This step is aimed to stop users from attempting to bypass the disclosure requirement.
Responsible AI Funding
TikTok is furthermore establishing a $2 million educational fund for specialists and organizations to create informative material about ethical AI use. This project will assist educational bodies dedicated to teaching programming and robotics.
Content Safety Approach
TikTok has defended its content review process, amid controversy over plans to make redundant a large number of content moderators in the UK. It is planning to reduce hundreds of positions in its content moderation division in the UK capital, with trade unions and internet security professionals voicing alarm that people are being substituted by automated systems.
A trust and safety lead explained that people-led review would continue to be important, but artificial intelligence can safeguard staff by filtering out the most graphic content before it has to be seen by people. The platform announced a 76% decrease in disturbing and violent content reviewed by human moderators over the last 12 months due to reliance on its machine learning processes.
“We think that it’s essential to balance staff and AI to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we additionally believe it’s extremely critical to reduce exposure to dangerous material as quickly as possible, which is why a significant AI assistance is really helping us process content quickly.”
